A football trading community created by traders who demanded a better way to trade
Before this, we were doing what most traders do, piecing together stats from different sources just to make decisions.
There was no single place that presented the data in a way designed for football traders.
So we built it.
Since 2011, we have refined a clear way of approaching the markets, not based on luck or tips, but on structure and real experience.
That is what Goal Profits is today.
How Goal Profits began
Goal Profits started in 2011 as a way to make trading more structured.
At the time, we were gathering our own data and relying on multiple sources just to make decisions.
What began as a way to solve that problem grew into a set of tools and strategies we could rely on and share with others.
As the markets changed, everything was optimised to reflect how trading works in real conditions.
Over time, Goal Profits has grown into a community of traders using the same approach, supported by tools, data and experience.
How we approach trading
We have removed guesswork.
Our strategy shortlists start with pre-match stats.
Decisions are then made in-play, based on what is actually happening, not instinct.
If it does not work in real Betfair markets, it does not make it in.
Proven strategies
Developed through years of real trades and refined over time.
Remove guesswork and keep decisions disciplined.
Exclusive tools
Show you the games and moments that actually matter.
No need to dig through endless stats.
Ongoing support
Guidance from professional traders who do this every day.
Available 7 days a week to help you stay on track.
Why traders trust Goal Profits
Everything we do comes from real trading experience.
Our strategies have been tested and improved through years of working in the football markets.
Built on real experience
More than 75 years of combined football trading experience.
We understand how markets behave because we trade them every day.
Proven since 2011
We have helped members trade football for over a decade.
Everything has been developed further as the betting exchange markets have evolved.
Designed for real traders
Built to be practical and usable.
As a member, you have a clear way to trade without unnecessary complexity.
Meet the team behind Goal Profits
The traders who work on the tools, data and strategies used every day.
Steve Brown
Founder
After years of gathering his own data, Steve started Goal Profits in 2011 to remove the need for manual data collection and reduce human error.
He develops the tools and strategies used every day by members.
Kevin Laverick
Football Trader
With a background in applied mathematics, Kevin has been part of Goal Profits since 2012, working on the data and tools behind it.
He helps members identify the right opportunities using the numbers.
Tim Rouse
Football Trader
Tim started as a Goal Profits member before joining the team.
Over the years, he has become an experienced trader and now helps members apply the strategies in Betfair markets.
Bryn Roberts
Football Trader
Bryn brings years of trading experience and a practical approach.
He helps members stay disciplined, avoid chasing losses, and apply the strategies correctly.
Laura Greve
Football Trader
Laura has been part of the Goal Profits team since 2015.
Alongside trading football, she produces videos for the Members Area and YouTube.
If you want a clear way to trade, this is where it starts.
Built on real experience, used by traders every day.
Trusted by football traders since 2011