Kevin Laverick: Professional Football Trader at Goal Profits

Kevin Laverick, professional football trader at Goal Profits.

Hi there, my name is Kevin Laverick and I am a professional football trader. In fact I was probably one of the very first to join Betfair back in the year 2000 when it came online.

I am still there all these years later, so I must be doing something right!

That wasn't always the case though... as you're about to read.​

Kevin's football career

I have loved football from the age of ten and played even more games than Ryan Giggs, though admittedly not quite at the same level.

I did play at an amateur level from sixteen until forty years old, then had around eight years as a trainer and manager.

Football has been in my blood for a very long time and I am still as passionate about it as ever.

How to blow a £40,000 trading bank...

By profession I was a Chartered Surveyor with a degree in Pure Maths and Statistics.

I took redundancy in my late forties and this was around the time that Betfair first came into being.

On first sight of it I could not believe what I had found; a betting exchange where I could indulge my passion for football and for statistics all in one.

However, it was also at a time of great change in my life with a divorce and moving out of the family home. Still, I now had Betfair to console me and I was sure it would be great hit for me.

Four years on and it was indeed a great hit, but not in the way I had hoped.

I lost my bank on a number of occasions and just couldn’t believe I lost £40,000 in just four years.

A reality check came and I took a year out. If I hadn’t done that I don’t think I would be here now.

If you always do what you've always done, you'll always get what you've always got.

Kevin Laverick 
Professional Trader
Starting over

During my year out I met someone who changed my life.

It was not a betting guru or anyone like that, in fact it was someone who absolutely hates football, but for whatever reason did take a shine to me.

That someone is now my wife and we celebrated ten years of marriage at Christmas 2015.

Jean turned me around, made me feel positive again and, amazingly, she knew I had unfinished business with Betfair.

During that year out I started blogging about football trading and I built strategies and systems that maybe I would use later if I ever joined Betfair again.

I used my knowledge of football and statistics to help me find what we now know as “value bets” and to hone my football trading skills, so that I would be better prepared next time.

I did re-join Betfair at the end of 2005 and put into place all that I had learned over the last year; capitalisation, value, bank management, mindset, staking, recording, emotion and, most important of all, being able to accept losers and winners with the same humility.

Over the next two years I had more or less regained all my losses and started moving into positive territory.

Finding success

Since 2005 my success has snowballed and the Betfair demons have been slain.

Making money from football trading has now become second nature and it is the most wonderful job in the world.

Kevin Laverick's Betfair football trading profit for January 2016

I became a tipster on quite a number of websites, turning a profit every year for all of them.

I ran a couple of my own websites and started training people at my home near York.

I first met Steve Brown in 2010 and it was not long before he asked if I would like to join him in building what has become Goal Profits, the leading football trading site online.

We have been working together ever since.

You can never stand still

Most of my days are spent researching and testing new trading angles.

With the custom shortlist function in Team Statistics I can find new trading system ideas, then tweak them until they are ready to share with members.

As Jean will tell you, I am constantly developing, testing and refining trading strategies!

It is absolutely vital that we do not stand still; Betfair markets are constantly changing and we must evolve with them. The great thing about Goal Profits strategies is that they never get stale. We are all about long-term profit and nothing else will do.

I am a huge fan of Team Stats and what it will do for your trading.

It offers Goal Profits members a massive advantage over everyone else trying to make money on Betfair, which is exactly what we want in our community.

Goal Profits Team Statistics software makes trade research very quick and easy.

Just a few years ago when I had to do everything by hand, I could not have imagined that this piece of software would be possible.

It has literally changed my life and made me a far more profitable trader – and I was doing well already!

Who is Steve Brown?
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